stage 4 search engine and directory submissions

STAGE 4

Search engine and directory submissions

After optimising your website for several keywords, we research appropriate search engines and Internet directories suitable for your website content. Submitting your website to search engines and Internet directories will bring your website more visitors and it will increase the link popularity of your web site. A web directory or link directory is a directory on the web, specialising in linking to other web sites and categorising those links. A web directory is not a search engine, and does not display lists of web pages based on keywords, instead it lists web sites by category and subcategory. The categorisation is usually based on the whole web site, rather than one page or a set of keywords, and sites are often limited to inclusion in only one or two categories.

Some directories are free although a paid directory usually means that it is checked by a human and is a more reliable submission. This method enables the directory to offer timely inclusion for submissions and generally fewer listings as a result of the paid model. They often offer additional listing options to further enhance listings, including features listings and additional links to inner pages of the listed web site. These options typically have an additional fee associated, but offer significant help and visibility to sites and/or their inside pages. Directory submissions allows vital back-links for your companies websites search engine optimisation. One distinctive feature of ‘directory submission’ is that it can not be fully automated like search engine submissions, they have editors review submissions for fitness and appropriateness of site content. Stage 4 researches key industry directories and search engines specific to your websites content.

PHASE 1

Researching content related specialist directories

We research and analyse relevant industry related directories, advising which directories would be most beneficial in having your services linked from. We produce a list of directories outlining the relevancy and cost of a directory submission.

PHASE 2

Submission into directories and search engines

On approval we submit your companies website into chosen web directories appropriately tailoring directory content to specific key words and pages of your website.