stage 2 analysing your web page

STAGE 2

Analysing your web page

Optimising your web pages for your important keywords is crucial if you want to have high search engine rankings. Optimising one or two pages is not enough. Search engines analyse all pages of your web site and they put these pages in context. It is important that the combination of your web pages shows search engines that your web site is relevant to a special topic. In these 4 phases we analyse your companies website pages assessing if they conform to W3C standards and the programming is error free, whilst advising of particular programming techniques for optimising each page for your important key words. Only optimised web pages can have good search engine rankings. Optimising your web pages for your keywords makes sure that your web pages can be found for these keywords. Checking the HTML code of your web pages makes sure that search engines can read your web pages.

PHASE 1

Search engine ranking report

Keywords are the words that web surfers enter in search engines to find web sites. It is important that your web site has good search engine rankings for popular keywords that are related to the services that your company offers. We preform a search engine ranking report that determines where in the most used search engines your site is listed for these keywords.

PHASE 2

Search engine spider simulator report

Search engines see your web page with totally different eyes than web surfers. A web site that looks great to the human eye might be totally meaningless to search engines. For example, if your web site is built of pictures that contain the text of your pages, search engines won’t find anything they can use on your site. Search engines visit web pages with software programs called search engine spiders (or search engine bots, or search engine crawlers). A search engine spider is a simple software program that reads the HTML code of web pages to determine the content of these web pages. Our Search Engine Spider simulator makes it easy for you to find out how search engines see your web site. This allows you to quickly find out whether your web site has the information needed by search engines to properly index your web site.

PHASE 3

Buiss Ultimo’s top 10 websites page optimiser

We analyse the web pages that currently rank in the top 10 for specified search terms on the most used search engines. We will show you the results of the web page analysis with a report that explains what you have to do to improve the ranking of your companies web page for the selected search term on the selected search engine.

PHASE 4

Keyword density analyser

Keyword density is the relation of a keyword to the other words in a web page. The keyword density analyser report allows you to analyse the keyword density of your web pages. The reason why the keyword density analyser is important is because some search engines penalise web sites that use the same keyword over and over on their pages to get a high ranking for that keyword. This is known as “keyword stuffing”, this might happen by mistake if you overuse your most important keyword on your pages. We analyse the right keyword density for particular keywords to avoid your site from being banned on search engines.