stage 1 research right keywords

STAGE 1

Research right keywords

The right keywords are not always obvious. It is very important that you target the right keywords before you start with your search engine optimisation work. The following 4 phases will determine important key words and provides detailed information on your competitors website key words.

PHASE 1

Researching and defining important keywords

We analyse what key words would best suit the services your company offers, the industry your company is in and what key words potential customers would type into search engines to find your company.

PHASE 2

Find new keywords by analysing competitor web sites

If your competitors have many visitors and high search engine rankings then they have probably chosen good keywords. For that reason, it makes sense to analyse the web sites of your competitors to find new keywords. We provide a detailed break-up and summary of key words used by your top competitor websites and advice you on the best key words to target.

PHASE 3

Use Wordtracker to find new keywords

Wordtracker is a commercial service that allows you to find keywords with a high search volume. Buiss Ultimo preforms tests to find new keywords, combination keywords and generates a keyword list based on your existing site, ranking each key word search term by search volume statistics.

PHASE 4

Find new keywords with keyword suggestion tools

Buiss Ultimo uses keyword suggestion tools of popular pay per click search engines to determine key words that are successful in pay per click advertising such as google adwords. We generate key word combinations to find the best keywords for promoting your web site on search engines.