seo faq

Why Search Engine Optimisation?
If you want to gain new customers with your web presence and not only use it for your employees and existing customers, you won’t get around Search engine optimisation. According to surveys, search engines are the starting point for more than 70% of internet users.

Our websites are already registered but we are hardly found. Why?
This canbe caused by different things: Incorrectly registered websites, bad registration via entry tools or entry software, bad choice of key words, or a not optimised webiste.

Does that mean we need a new website?
No. Existing websites can be used mostly by optimising the content, Titel and Links, without changing your website’s design.

And then we get a top ranking?
Maybe not the very top or maybe not immegiately. The top ranks are occupied by the competitors using dodgy mthods of optimisation. In the long run, clean optimisation and good content pays off.

But there’s a software that makes you rank on the top postion, isn’t there?
No! Just think how search engines work nowadays and you will fugure out why that cannot work. Also modern Search Engines evaluate the sites with two factor:

• Quality of the website content
• Amount and releveance of the links on the website

Do you think that a software can produce better website content than an agency that satisfies search engines and also users of your website? Exactly, we don’t think so either.
A software can’t produce relevant links that have a positiv influence. Those references can only derive from a website that has been evaluated already.

And what about hidden content?
Search Engines can maybe get deceived for a while (until the next software upgrade) but web directory editors, like i.e. Yahoo, don’t like seeing that and may not add those sites. Not only is this expensive, as the registration fee is not refundable after the rejection, also important links of those sites, that lead to a better evalution of the website, are missing.

What Search Engines are important?
Especially Google, Yahho, MSN and web.de. T-online, AOL, Lycos, Fireball and Alta Vista belong to the extended circle. All others serve much less than 1% of users.

How do we get more visitors on our website in a short period of time?
Using Key Word Marketing, like for instance Google AdWords or Sponsored-Links with Yahoo, MSN, AOL, etc…

Isn’t that very expensive?
Not if you advertise using the right key words. „Right“ means that the user really finds what he’s looking for on your website. You only pay if the user clicks on your ad and therefore lands on your website.
Much sought-after key words can cost up to 1-2 Euros per click, but the target group is of a high quality, as the users look for the key word appearing in your ad. Just compare those costs with the ones of your last advertising campagne in the local newspaper.

How long should we take out the ad?
Usually after a few weeks our search engine optimisiation is catching up that well, that you get ranked at the front positions even without ads.

Do you issue an garantee?
No, that would be dubious because used techniques may change on the short run. Every Search Engine and every Web catalogue reserves the right to not add sites, without stating reasons. We do not have influence on that.

What are the costs?
That depends on the complexity of activities and the size of your website. It can reach from a simple search engine registration to the complete search engine optimisation and key word marketing. Check out our little form, which you can find under „request“, that you need to fill out with the most important information so we can submit a convincing quote to you.

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