keyword marketing
Key Word Marketing is currently the fastest and most flexible form of direct marketing. That does not mean that you just take out key word ads at a venture. Also here you need a great amount of sensitivity.
The crucial part is not only to chose the correct key words but also to find the right wording. Not everything is allowed using Google AdWords.
Our services in key word marketing include:
- Researching appropriate search terms based on the analysis of keywords
- Selection of search engines and relevent web catalogues
- Copywriting the ads with consideration of key words and following the respective guidelines
- Budget planning cost per click campaigns and management of campaigns
- Setting up and configuring the Adwords account and the ad placement
Researching appropriate search terms based on the analysis of keywords
Like the name already indicates, the researching of the right key words is essential in determining key words that are successful in pay per click advertising such as google adwords. Our key word analysis researches user behaviour as well as the keywords of your competition.
Selection of search engines and relevent web catalogues
Google AdWords and Paid-Listings from Overture are the most famous services of key word marketing. Regarding particular target groups and regional aspects it also makes sense to consider smaller providers.
Further information on search engine advertising
Copywriting the ads with consideration of key words and following the respective guidelines
A great deal of time and special attention needs to be put into the writing of online advertising campaigns. On the one hand you need to attract the interest of potential clients on the other hand Google AdWords and other key word marketing services do not allow to use extreme marketing language“. We will find the right balance for your company.
Budget planning cost per click campaigns and management of campaigns
Even if key word marketing is comparatively low priced, we understand that you want to know about the exact costs in advance. We will advise you how much you should pay per click at most and what budget you will need in order to reach advertising effectiveness.
Further information on search engine advertising
Setting up and configuring the Adwords account and the ad placement
The technical implementation completes our key word marketing service. In this process we carry out the registration and implementation of the user account and we make sure that your ad gets published on schedule within budget.
