search engine advertising - pay per click
Search Engine Advertisement – pay for click
Today, Search Engine Advertisement is much more than widely spread banner ads. All big Search Services (i.e. Google, Lycos, MSN, Fireball) offer key word related ad space.
The efficiency of ad expenses (ROI - Return of Investment) is bigger, using targeted key word determination and optimised advertising display than any other online advertising form.
Search Engine Advertisement in terms of key word campaigns is not only interesting for bigger companies, but also for smaller and medium sized businesses because this marketing measure achieves an exact budget control.
Basically there are two options of pay-for-placement:
- Google-AdWords-Werbung
- Paid-Listings
With both, you only have to pay if the user actually clicks on your ad and therefore reaches your website. If you have a close look at both options you will find little differences in their offers for search engine advertisement.
Further information on Key Word Marketing
